Culture Change Drives Environmental Improvement

“What I’m doing is socially engineering organizations by working with employees so they can shift their company culture and drive business performance — and even personal performance,” says Elizabeth Frisch, president of Culture Technologies, Inc. and director of development for A Nurtured World. “ One of the things we’re committed to is inspiring people, enrolling them, and getting them connected with their passions in the workplace. This is just like we do on the consumer side with A Nurtured World, getting people to commit to green living in their home, so that being environmental is not about suffering, deprivation, and something else that is on my To-Do list. Instead, you create space around it, so that it’s this open frontier. There’s all this possibility!”